People ask me all the time how to develope their small business website. And everytime I talk about keywords. Just as a builder uses a plan to build a house, anyone building a business website should work off of a plan. That plan or framework is keywords.
You see, keywords are the foundation of your website. These are the words people type into a search engine to find things. And, you want to be found for these keywords. This is how you will gather sales and new customers. You really cannot just put up a websites and hope for the best. Sure, design, usability and your theme are all important but it is content with keywords which will drive your business on the internet.
Many people become frustrated with keywords research when they first begin. This is becasue with keywords it is not all spelled out for you. You have to give it some thought. You have to think like your customer and use catagories and themes. You have to do some searching and build your keywords and also your website.
In the end you will have a beautiful masterpiece no one else has on the web thriving with customers. Keyword research is important to your small business success.
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