Friday, May 06, 2011

Link building for you website

Link building, what is it? It is the proccess of building links or in-roads to your business website. Many people build links for SEO (search engine optimization). Links should not be built for seo, they should be built to drive customers and sales to your business website. If you do link building the right way, then you will benefit from good search results.

There is much information on the internet about link building. Most of which I have seen that is wrong or misleading. If you want your business website to stand the test of time then you need to build links the proper way.

Teaching you how to correctly build links is beyond the scope of this article. I instead point you to Eric Ward's website.
http://www.ericward.com
Eric does link building the correct way and has been doing so for over 15 years.

Another place you can get more advice is:
http://toddjir.com

Many people on the internet will teach you link building is about getting as many links as you can . The truth is its about the quality if links you build. This can take time to learn and many of you will be tempted to find a firm or person who will get you as many links as they can. do not do it. I instead encourage you, if you want your website to stay around for as long as it can, learn how to build links the proper way.

You don't want to wake up one day and find all your hard work down the drain such as I have. I lost a website I had for 5 years in Google. And I know it was from the bad link building I did when I was still green to link building.

Thursday, May 05, 2011

Keyword research for your business website

People ask me all the time how to develope their small business website. And everytime I talk about keywords. Just as a builder uses a plan to build a house, anyone building a business website should work off of a plan. That plan or framework is keywords.

You see, keywords are the foundation of your website. These are the words people type into a search engine to find things. And, you want to be found for these keywords. This is how you will gather sales and new customers. You really cannot just put up a websites and hope for the best. Sure, design, usability and your theme are all important but it is content with keywords which will drive your business on the internet.

Many people become frustrated with keywords research when they first begin. This is becasue with keywords it is not all spelled out for you. You have to give it some thought. You have to think like your customer and use catagories and themes. You have to do some searching and build your keywords and also your website.

In the end you will have a beautiful masterpiece no one else has on the web thriving with customers. Keyword research is important to your small business success.