Today I want to talk a little about buyer keywords and what they can mean to your business online and your websites bottom line.
You see, many people just look for keywords which produce a lot of traffic. All they want is traffic and nothing more. Well, thinking like that is not what is going to make you the most money. Sure we all want traffic and tons of it. But you have to think relevance and targeted.
Think about this for a moment. You can have all the traffic in the world. But, if no one buys anything from you or your phone never rings what good is it?
There are many keywords to choose from out there. But what separates good ones from bad ones and more importantly what makes a key word a buying keyword?
Ok, there are on a basic level two kinds of keywords. A single or short tail keyword and then a long tail keyword. So what do these mean? You see a word like dancing is very general. When a searcher types this keyword into google, they are just looking. At this point they may not even know what they are looking for. They could be looking for dance shoes, dancing lesson or dancing movies. You do not know.
Now, with this thought in mind, there are three levels to a search cycle. There is the research stage, In this stage the person is just looking, Then comes the Then comes the evaluation stage and finally the buying stage.
When people are ready to buy on a search engine they get very specific with their words. So someone may search Nikon camera at first and then go all the way to a specific Nikon camera model number in a engine. Again, when they get specific they are in a buying frame of mind.
Ok that's enough for now. More to come later.
Todd
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