Here is a simple little post about doing trade shows. A trade show can be a great place to gain customers and leads for your business. However be smart about it. DO not do a trade show just to be there. Make sure you have a good amount of flyers that represent your business.
Also, you might want to consider running some kind of contest. When people fill out your contest form ask them for an email. This way you will be able to email them information about your business.
And, you don't just have to email them all about your business either. If after a while their email address does not make them be a customer, why not join an affailite program and email them about the program. Just make sure you dont push too hard. Just give them some good basic information about the program or product.
Remember, you can email this customer now for life or until they get off of your list. So be creative with the leads.
So, as you can see trade shows are a great way to gain customers and leads. Just be smart about it!
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